Naomi Osaka has ventured into the world of skincare!
The 23-year-old professional tennis player has launched a skincare line that caters to people of color. The brand name, Kinló, will pay homage to Osaka’s racial identity. Kin means “gold” in Japanese, and ló means “gold” in Haitian Creole.
The skincare line will feature a tinted SPF 40 moisturizer that offers blue-light protection from a computer or cell phone screen. Additionally, another tinted moisturizer with SPF 50 will be included, which can be used as a light coverage foundation.
Osaka wants to encourage the use of sunscreen among people of color.
“For me, this project is something that requires more than just being a spokesperson. This is a public health need,” Osaka said in an interview with Business of Fashion. “I used to tell people that I didn’t need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that.”
The line will only feature five products, including the protective body spray, restorative lip balm, and eye cream. Also, the products will be under $20, making it super affordable!
Kinló will launch in the fall (2021).