Fredo and Kick Game gifted school students with trainers.

The UK rapper, 27, made a multi-million pound investment into the sneaker retailer earlier this year.

Complex previously reported that over the next two years, Fredo would host a series of events and launch announcements at their stores, whilst working on the partnership. 

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According to Complex, Kick Game’s online sales grew to over 600% during the pandemic.

Robert Franks, co-founder of Kick Game, stated, “Kick Game’s revenue over the last 12 months has grown from £2million to £15million placing us as potentially one of the fastest-growing companies in our sector. This investment is ground-breaking for a business of our kind; the fanbase overlaps and it made complete sense to partner with Fredo.”

Fredo then added: “Rob and I share a huge passion for sneakers. In the same way I put my fans first, Rob puts his customers first. For me, this was an easy investment because Rob and I quickly became friends and with the huge growth in the sneaker industry, the investment made a lot of sense with the potential for huge returns.”