Meet Lashon James: The NTU Student Who Opened His Own Sneaker Store In Nottingham

Photo Credit: Joseph Raynor/Nottingham Post

19-year-old Lashon James is doing big things! He’s a first year Business & Economics student at Nottingham Trent University who has opened up his own sneaker brand store, SNEAKRVERSE, in the city of Nottingham.

Lashon opened up Sneakrverse’s first physical store this year (2021); he buys and resells limited-edition sneakers.

The entrepreneur began his business online two years ago after he won sneakers in a competition. He then sold the sneakers and used the money to buy more. This grew to him opening the SNEAKRVERSE store in Bridlesmithgate, Nottingham.

Photo Credit: Joseph Raynor/ Nottingham Post

Juggling his university work and thriving business, Lashon James is an example for how one can go after their goals no matter what.