West London rapper Fredo is certainly inspiring the next generation!

The 27-year-old rapper recently made a “multi-million pound” investment into UK sneaker retailer Kick Game. 

Complex reported that over the next two years, Fredo will host a series of events and launch announcements at their stores and online, while working on the partnership.

According to Complex, Kick Game’s online sales grew to over 600% during the pandemic.

Robert Franks, co-founder of Kick Game, stated, “Kick Game’s revenue over the last 12 months has grown from £2million to £15million placing us as potentially one of the fastest-growing companies in our sector. This investment is ground-breaking for a business of our kind; the fanbase overlaps and it made complete sense to partner with Fredo.”

Fredo then added: “Rob and I share a huge passion for sneakers. In the same way I put my fans first, Rob puts his customers first. For me, this was an easy investment because Rob and I quickly became friends and with the huge growth in the sneaker industry, the investment made a lot of sense with the potential for huge returns.”