Black-Owned brand ‘Guap’ is appointed as creative agency for Kurt Geiger

GUAP Founders Ibrahim Kamara and Jide Adetunji pictured with Kurt Geiger creative director Rebecca Farrar-Hockley

GUAP has been appointed as the creative agency for the luxury footwear and accessories brand Kurt Geiger.

Founded in South-East London by Ibrahim Kamara and Jide Adetunji, GUAP is the youngest agency to work with the brand.

Titled ‘Together, we move’, the media platform and shoe brand have launched their first campaign together.

Founding the media platform in 2015, co-founder Kamara told Campaign: “We were two young black boys from southeast London with no money when we set up.

“If you had told us back then that what we were building would allow us to do things like this, we probably wouldn’t have believed you. This was a dream partnership for us.”